BING – BLING IT
We created this B2B site to help promote the launch of Microsoft Bing. Users were tasked with locating the answers to quiz questions by taking Bing’s new search platform for a spin. Correct answers allowed users to bling up their avatars, then share with colleagues.
This was a relatively simple idea, but it perfectly fit the bill for a search engine and that’s why it worked. Injecting the right amount of fun and imagination into what might have been just another dry B2B experience literally blinged out Bing.