DISCOVERY SPORT LIMITED EDITION
PHOTOSHOOT AND LAUNCH COMMUNICATIONS
To celebrate the launch of the brand new Discovery Sport, Land Rover produced 100 limited edition models that boast features found nowhere else in the Land Rover lineup.
With only one Limited Edition vehicle in the country and 3 months to the launch date, we flew to California to shoot one of the most elusive Land Rovers around. Partnering with Lucas Gilman Productions, we captured stills and motion footage of everything from the most intricate product details to the vehicle taking on the vast landscape of Big Sur. The shoot generated hundreds of assets to build excitement around the launch in channels including social media, email, direct mail and LandRoverUSA.com.