FORD KA LAUNCH EUROPE

DIGITAL CAMPAIGN

The award winning Ford Ka ‘Go Find It’ website was designed to fit a campaign built around a playful treatment of “hidden” treasures in the arts and humanities. Colorful stickers and a custom hand written font set the lighthearted tone at the core of this assignment.

We created a way for users around Europe to map their favorite art, music, social and design discoveries, then share their personalized collections with others. The success of the initial design even spawned its own iPhone app in 2011.

As the Senior Designer from the concept phase through delivery of the last asset on this project, I was privileged to work through nearly all of its most intricate details. We made art about art with a marketing message throughout.

AWARDS

DMA AWARDS 2009 SILVER BEST LAUNCH CAMPAIGN
Ford Ka: Go Find It:
– Silver Best Launch Campaign
– Silver Best Campaign Website

IAAA 2009 SILVER INTERACTIVE MEDIA MICROSITES
Ford Ka: Go Find It Website:
– Silver Interactive Media Microsites

WPPED CREAM 2009
Ford Ka: Go Find It website:
– Direct Marketing Gold

LESTER WUNDERMAN AWARDS
Ford Ka Go Find It Website:
– 2010 Online Excellence Bronze