65th ANNIVERSARY CELEBRATION

SOCIAL MEDIA CAMPAIGN

To celebrate Land Rover’s 65th anniversary we created a series of retro print ads and posted them across our social media channels. Playing with the sensibilities of old school advertising in a set of new and evolving channels felt like the perfect fit for a brand that finds new ways forward without ever forgetting its past.

Each execution was inspired by a collection of the brand’s most iconic advertisements over the last six decades. Reimagining this set of ads cleverly reinforced the Land Rover brand. In the end, we illustrated that even though the vehicles themselves are a far cry from the originals, the essence of the brand is so unwavering that Land Rover ads with age could become new classics.