SELCT CERTIFIED PRE-OWNED PROGRAM LAUNCH

DIGITAL CAMPAIGN

A digital campaign to support the TV spot for Certified Pre-Owned vehicles needed to tout the dozens of benefits of the Land Rover Pre-Owned program, but in an immediately engaging fashion. Standard and rich media banners gave users a succinct message with the option to extract as much interactivity as they saw fit. The strategy and sophistication of these banners paid off by driving click-through rates that far outpaced expectations.