MOVE LIKE STEPH

RICH MEDIA & SOCIAL CAMPAIGN

Degree wanted people to take a closer look at movement. That’s because their Motionsense offering is actually motion-activated. I created a Rich media banner campaign as well as Facebook and Instagram videos teaching people some of Steph Curry’s signature moves.

We shot Steph on a green screen court, cutting him loose to do what he does best. Then we married three action sequences to some sweet motion graphics to show fans exactly how an NBA MVP gets it done. Each option gives users an interactive mini-tutorial that revolves around moving with confidence.