We know that when someone test-drives a Land Rover, they are 80% more likely to make a purchase. But we also know there are substantial barriers to the test drive including, limited dealer hours and locations, as well as a fear of the hard sell.
With Test Drive On-Demand we aimed to turn the notion of what’s considered a test drive is on its head, by empowering the user to drive a Land Rover when they want, where they want, and how they want.
Customers are able to block out time directly through the app to test-drive an available Land Rover in their area and then register for activity-based test drives which better inform the brand about usage and allow us to target more effectively.
The app itself serves as the key to the vehicle, as well as your virtual product assistant, guiding you around the product using beacon technology.