THE TRAIL LESS TRAVELED

LAUNCH APP FOR THE
NEXT GENERATION RANGE ROVER

The Next Generation Range Rover is the most capable luxury vehicle in the world. To help launch it, we created the most capable automotive app in the world.

Instead of relying on CGI, we shot and edited over 70 hours of live action, feature film-quality footage… on all types of terrain… from every conceivable angle.

This allowed users to switch between any of four synchronized feeds over eight stages to change their perspectives on the fly.

The result: a more complete experience than one would even get behind the wheel of the Range Rover, thanks to an approach no one had ever tried before.