Bestselling British author William Boyd’s partnership with Land Rover created an interactive story that weaves danger and intrigue into a brand built on adventure.
For this project, I supervised the website build and spearheaded the digital campaign that drove traffic to this one-of-a-kind experience. Cultivating relationships with more than 20 media outlets and key influencers including Apple, New York Times, and Time Inc., we produced contextual banners, news articles and social content.
We also created an interactive iBook and eBook to push this concept even deeper into the digital landscape. The result was extraordinary viewership spurring wide press coverage and making the iBook a no.1 best seller.